DEVELOPMENT AND IMPLEMENTATION OF STRATEGIES FOR ATTRACTING CORPORATE CLIENTS IN A COMPETITIVE BANKING MARKET
DOI:
https://doi.org/10.5281/zenodo.19230539Abstract
In the modern development of the financial system, the banking sector is characterized by a high level of competition, intensified competition for clients, and the rapid implementation of innovative technologies. In this regard, the development and implementation of effective strategies for attracting corporate clients are becoming particularly relevant, as the corporate sector is one of the main sources of income for commercial banks and plays an important role in ensuring the sustainable development of banking activities.
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