APPLICATION OF ARTIFICIAL INTELLIGENCE AND CHATBOTS IN HOSPITALITY AND TOURISM SERVICES
DOI:
https://doi.org/10.5281/zenodo.15647700Keywords:
sun’iy intellekt, chatbot, raqamli texnologiyalar, mehmonxona xizmati, turistik xizmatlar, avtomatlashtirish, mijoz tajribasi, raqamli transformatsiya, aqlli xizmat ko‘rsatish, turizm innovatsiyalari.Abstract
Ushbu ilmiy maqolada sun’iy intellekt (SI) va chatbot texnologiyalarining zamonaviy turizm va mehmonxona xizmatlari tizimida qo‘llanilishi chuqur tahlil etiladi. So‘nggi yillarda raqamli texnologiyalar tez sur’atlar bilan rivojlanib, turistik xizmatlar ko‘rsatish jarayonlarini avtomatlashtirish, optimallashtirish va mijozlarga yo‘naltirilgan yondashuvni kuchaytirishda muhim vositaga aylandi. Xususan, chatbotlar orqali xizmat ko‘rsatish sifati oshib, real vaqt rejimida mijozlar ehtiyojlariga javob berish imkoniyati kengaydi. Maqolada sun’iy intellekt va chatbotlarning nazariy asoslari, ularning texnologik xususiyatlari, jahon va O‘zbekiston amaliyotidagi qo‘llanilishi, afzalliklari, mavjud muammolar va istiqbolli yo‘nalishlar yoritilgan. Tadqiqot natijalari asosida turizm sohasida raqamli innovatsiyalarni yanada rivojlantirish bo‘yicha ilmiy asoslangan tavsiyalar berilgan.
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