MINIMALISM – THE GUARANTEE OF SUCCESS IN THE FASHION WORLD
DOI:
https://doi.org/10.5281/zenodo.20197936Keywords:
Minimalism, fashion, capsule wardrobe, "Less is more, " quiet luxury, quality, sustainability, personal style, decision fatigue.Abstract
This article analyzes the role of the minimalism concept in the modern fashion industry and its impact on consumer success. Based on the principle of "Less is more," this movement is explored not only as an aesthetic choice but as a tool for economic and psychological efficiency. The article highlights the historical roots of minimalism, the "Quiet Luxury" trend, and its connection to sustainable fashion.