DIGITAL BUSINESS TRANSFORMATION IN THE TOURISM INDUSTRY
DOI:
https://doi.org/10.5281/zenodo.12514120Keywords:
technology, tourism industry, artificial intelligence, augmented, virtual reality, and blockchain technology, online reservation, digital tour guides, smart destinations.Abstract
The tourism industry encompasses a lot of different sectors. From transportation services such as airline- and railway companies and car rental services to the production and distribution of products for leisure activities such as paper or digital tour guides and translators. Simply said, the tourism industry can be defined by the services, infrastructures, and products that make leisure travel possible, from start to finish.
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