THE STRATEGIC IMPORTANCE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN BUSINESS MANAGEMENT AND THEIR IMPACT ON ENTERPRISE DEVELOPMENT

Authors

  • Islombek Yo‘ldoshov Institution: Namangan State Technical University Field of study: Business Management

DOI:

https://doi.org/10.5281/

Keywords:

artificial intelligence, business management, digital transformation, innovation, strategic management, automation, competitiveness.

Abstract

The rapid development of digital technologies has significantly changed the modern business environment. Artificial intelligence (AI) technologies are becoming one of the most important strategic tools for improving business management systems. This article analyzes the role of artificial intelligence in increasing enterprise efficiency, optimizing decision-making processes, improving marketing strategies, and strengthening competitiveness.

References

1. Schwab K. The Fourth Industrial Revolution.

2. Porter M. Competitive Strategy: Techniques for Analyzing Industries and Competitors.

3. Kotler P., Keller K. Marketing Management.

4. Brynjolfsson E., McAfee A. The Second Machine Age.

5. Research studies on Artificial Intelligence and Digital Transformation

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Published

2026-06-22

Issue

Vol. 5 No. 8 (2026): Solution of social problems in management and economy

Section

Статьи

How to Cite

Yo‘ldoshov , I. (2026). THE STRATEGIC IMPORTANCE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN BUSINESS MANAGEMENT AND THEIR IMPACT ON ENTERPRISE DEVELOPMENT. Solution of Social Problems in Management and Economy, 5(8), 134-137. https://doi.org/10.5281/