DIGITAL ENTREPRENEURSHIP: ADVANTAGES AND DISADVANTAGES OF TRANSITIONING FROM TRADITIONAL BUSINESS TO ONLINE BUSINESS
DOI:
https://doi.org/10.5281/Keywords:
digital entrepreneurship, online business, traditional business, e-commerce, digital transformation, innovation, business development.Abstract
The rapid development of digital technologies has significantly transformed the business environment worldwide. Traditional business models are increasingly being replaced or supplemented by online business practices that offer greater flexibility, broader market access, and improved operational efficiency. Digital entrepreneurship has emerged as a key driver of economic growth and innovation in the modern economy. This article examines the advantages and disadvantages of transitioning from traditional business to online business. It explores the impact of digitalization on entrepreneurship, customer engagement, business operations, and market competitiveness. The study highlights both the opportunities and challenges associated with digital entrepreneurship and provides recommendations for successful adaptation in the digital age.
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