MEHMONXONA IMIJI VA OBRO‘SI:XODIMLAR BREND TASHUVCHILARI SIFATIDA, SHARHLAR BILAN ISHLASH.
DOI:
https://doi.org/10.5281/zenodo.19490933Keywords:
mehmonxona, imij, obro‘, brend, xodimlar, xizmat, sharhlar, mijoz, marketing, kommunikatsiya.Abstract
Ushbu tezisda mehmonxona imiji va obro‘sining shakllanish omillari, xodimlarning brend tashuvchisi sifatidagi roli hamda mijozlar sharhlari bilan ishlash mexanizmlarini tahlil qilinadi. Xizmat sifati va xodimlar muomalasining mijoz fikriga ta’siri yoritilgan. Shuningdek, ijobiy va salbiy sharhlarni boshqarish usullari ko‘rib chiqilgan. Tadqiqot natijasida mehmonxona obro‘sini oshirishda inson omillining ustuvorligi asoslab berilgan.
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