THEORETICAL BASIS OF FORMING AN INNOVATIVE MANAGEMENT CULTURE IN TOURISM ENTERPRISES
DOI:
https://doi.org/10.5281/zenodo.17277266Keywords:
tourism industry, innovative management, corporate culture, human capital, management, innovative thinking, digital competence, creative economy, organizational culture, innovative potential.Abstract
This article analyzes the theoretical foundations of the formation of an innovative management culture in tourism enterprises. The study examines the concept of innovative culture, its structural elements, the innovative thinking competencies of employees and their impact on changes in the management system. Based on international experience, the organizational, economic and psychological mechanisms of innovative management in tourism are analyzed, and a theoretical model for the development of an innovative management culture in tourism enterprises in the conditions of Uzbekistan is proposed.
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