THE ROLE OF BANKING SERVICES IN INCREASING THE INCOME OF COMMERCIAL BANKS
DOI:
https://doi.org/10.5281/zenodo.17276329Keywords:
commercial banks, banking services, profitability, digital banking, financial products, income growth.Abstract
This article examines the importance of expanding and diversifying banking services in enhancing the profitability of commercial banks. In the context of a rapidly changing financial environment and growing customer demands, banks are required to introduce innovative services, strengthen digital banking, and improve the quality of customer-oriented financial products. The study highlights the main types of banking services that directly influence income growth, such as lending, deposit services, investment activities, digital solutions, and fee-based services.
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