COGNITIVE AND LINGUACULTURAL FEATURES OF ADVERTISING TEXT
DOI:
https://doi.org/10.5281/zenodo.18058693Keywords:
advertising text, cognitive linguistics, linguacultural features, persuasion mechanisms, metaphor in ads, cultural semiotics, schema activation, cross-cultural advertising, consumer behavior, discourse analysis.Abstract
Advertising texts serve as a powerful medium for influencing consumer behavior, blending cognitive processes with linguacultural elements to create persuasive messages. This article explores the cognitive mechanisms, such as metaphor and schema activation, and linguacultural features, including cultural idioms and semiotic symbols, inherent in advertising discourse. Drawing on cognitive linguistics and cultural semiotics, the study analyzes selected advertising texts from global brands to identify how these features enhance persuasion and cultural resonance. Through a qualitative analysis of print and digital ads, the research reveals that cognitive framing allows for efficient information processing, while linguacultural adaptations ensure relevance across diverse audiences.
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