DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: TRENDS, STRATEGIES, AND PROSPECTS

Abstract

The article examines key aspects of e-commerce development in Uzbekistan within the context of the country's digital transformation. It analyzes government initiatives, including the "Digital Uzbekistan-2030" strategy, the launch of the National Online Trade Platform, and cooperation with international platforms such as Alibaba. The paper highlights achievements in digital infrastructure, including the expansion of internet coverage and the development of online trading ecosystems. The benefits of e-commerce for businesses and consumers are discussed, along with major challenges such as data security, regulation, competition, and consumer trust. Key factors contributing to the growth of e-commerce in Uzbekistan are identified, including the increase in internet users, the improvement of payment systems, the development of logistics, and the emergence of local platforms.