CORPORATE VALUES AS THE FOUNDATION FOR SHAPING THE EDUCATIONAL MISSION OF A UNIVERSITY
DOI:
https://doi.org/10.5281/Keywords:
corporate values, educational mission, university management, higher education, organizational culture, academic identity, institutional development.Abstract
This article examines corporate values as a conceptual and managerial foundation for shaping the educational mission of a modern university. In the context of globalization, digital transformation, international competition, and growing social expectations toward higher education, the university mission can no longer be understood as a formal declaration only. It must express the institution’s value system, academic identity, social responsibility, and strategic priorities. The article argues that corporate values serve as the normative basis through which the educational mission of a university is formulated, communicated, and implemented in teaching, research, governance, and student development. Particular attention is paid to academic freedom, institutional autonomy, integrity, innovation, inclusiveness, social responsibility, and commitment to quality education as key values shaping the mission of contemporary higher education institutions.
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