CONCEPTUAL METAPHORS AS PRODUCTS OF PEOPLE'S COGNITION
DOI:
https://doi.org/10.5281/zenodo.11351562Keywords:
conceptual metaphors, cognitive metaphors, source domain, target domain, metaphorical projection, the frame, the focus, conceptual metaphor theory, ontological metaphors, orientational metaphors.Abstract
Metaphors are products of people's cognition and they are inevitable part of our everyday life and conversation. For several years, until 1980 - CMT - Conceptual Metaphor Theory was worked out by Lakoff and Johnson metaphors used to be treated as an unusual embellishment used only in literature or/and poetry. However, in Metaphors We Live By (1980) Lakoff and Johnson proved the contradictory. Metaphors are used by people on a daily basis without even noticing that they are actually speaking with metaphors. In this article we can observe several examples of conceptual metaphors used in different contexts.
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