OPPORTUNITIES FOR SMALL INDUSTRIAL ENTERPRISES IN KASHKADARYO TO ACCESS DIGITAL TRADE PLATFORMS
DOI:
https://doi.org/10.5281/zenodo.15745035Keywords:
Small industrial enterprises, digital trading platforms, e-commerce, Kashkadarya region, digital marketing of products, digitalization of small businesses, marketplace, online sales, digital infrastructure, competitiveness.Abstract
This article analyzes the opportunities for small industrial enterprises in the Kashkadarya region to access digital trading platforms, existing problems and ways to overcome them. Today, with the increasing role of e-commerce in global and national markets, online trading for small industrial entities is not only an effective sales channel, but also an important tool for ensuring their sustainable economic growth. The study examines the practical aspects of the activities of enterprises in the region, the state of their work with digital trading platforms, technical and organizational capabilities, as well as the conditions and support mechanisms created by the state. The level of preparation of small industrial entities in terms of marketing, logistics and IT infrastructure is also analyzed. The article develops proposals and recommendations for integrating local enterprises into the digital trading system.
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