THE TRANSFORMATION OF THE TEACHER’S IMAGE IN THE ERA OF ARTIFICIAL INTELLIGENCE: MEDIA AND ETHICAL ISSUES
DOI:
https://doi.org/10.5281/Keywords:
teacher’s image, media image, artificial intelligence, digital pedagogy, PR communication, virtual image, media ethics.Abstract
This article analyzes the formation of the teacher’s image in the modern media space and its transformation under the influence of artificial intelligence (AI) technologies. The author examines PR strategies in the transition from the traditional image of the teacher to the model of a “digital educator.” The article also scientifically highlights the ethical issues related to virtual teachers created through neural networks and their impact on the prestige of teachers in society.
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