YAPONIYADA JAMOATCHILIK BILAN ALOQALARNING TARIXIY EVOLYUTSIYASI
DOI:
https://doi.org/10.5281/zenodo.8416042Keywords:
korporativ jamoatchilik, Ikkinchi Jahon urushi, Senbu Geppou, Meiji restavratsiyasi, kouhou.Abstract
Ushbu maqolada Yaponiyadagi jamoatchilik bilan aloqalar tarixi haqida tushuncha berilgan. 1867-yilda Meiji islohoti orqali Yaponiyada modernizatsiya qilish boshlandi, ammo demokratlashtirish modernizatsiya bilan birga kelmaganligi sababli, mamlakat jamoatchilik bilan aloqalardan mahrum edi. Ko‘p o‘tmay, reklama agentliklari AQSHdan jamoatchilik bilan aloqalardan foydalanishni o‘rgandilar, ammo marketing kuchayib borishi bilan jamoatchilik bilan aloqalar marketingni qo‘llab-quvvatlash vositasi sifatida qo‘llanila boshlandi.
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https://www.sciencedirect.com/science/article/abs/pii/S036381111300026X
https://www.sciencedirect.com/science/article/abs/pii/S036381111300026X
