RAQAMLI PLATFORMALARDA KOLLABORATSIYA SIFATINI OSHIRISHNING XULQ-ATVOR MODELI
DOI:
https://doi.org/10.5281/Keywords:
raqamli platforma, kollaboratsiya, xulq-atvor modeli, jamoaviy ish sifati, COM-B, gamifikatsiya, reputatsiya tizimi, motivatsiya, turtki (nudge).Abstract
Ushbu tezisda raqamli platformalarda ishtirokchilar o‘rtasidagi kollaboratsiya (hamkorlik) sifatini oshirishning xulq-atvor modeli tadqiq etilgan. Tadqiqotda kollaboratsiya sifatining asosiy o‘lchovlari (kommunikatsiya, koordinatsiya, hissa muvozanati, o‘zaro yordam, sa’y-harakat va jipslik) hamda ularга ta’sir etuvchi xulq-atvor omillari kompleks tahlil qilingan. COM-B xulq-atvor modeli asosida qobiliyat, imkoniyat va motivatsiya orqali hamkorlik xulqini shakllantirish mexanizmlari asoslangan. Kollaboratsiya sifatini miqdoriy baholash uchun integral indeks (KSI) taklif etilgan.
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