THE IMPACT OF GREEN MARKETING STRATEGIES ON COMPETITIVENESS IN THE DAIRY PROCESSING INDUSTRY
DOI:
https://doi.org/10.5281/zenodo.19218831Keywords:
green marketing, dairy industry, competitiveness, ESG, sustainability, eco-innovations, GCI index.Abstract
This study examines the mechanisms for increasing the competitiveness of dairy processing enterprises through the implementation of green marketing strategies. The research analyzes the impact of sustainable packaging, eco-logistics, and green brand equity on consumer choice. The results indicate that environmental innovations provide dairy enterprises with a long-term strategic advantage through market differentiation and operational efficiency.
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