DIGITAL TOURISM MARKETING AND DESTINATION PROMOTION IN UZBEKISTAN: INSIGHTS FROM TRAVEL AGENCY EXPERIENCE

Abstract

Tourism is an important sector for economic growth and cultural exchange. In recent years, Uzbekistan has made strong progress in developing its tourism industry by improving infrastructure and promoting its cultural heritage. At the same time, digital technology has changed how tourism destinations are promoted and how travelers choose where to go. Many tourists now use online platforms and social media when planning their trips. This article examines the role of digital tourism marketing in promoting Uzbekistan as an international travel destination. It also discusses how tourism development, cultural heritage, and digital promotion can work together to attract more international visitors. Insights based on travel agency experience are used to explain how tourists search for information and choose destinations. The study suggests that stronger digital promotion and better use of online platforms could increase Uzbekistan’s global visibility and support the long-term development of its tourism industry.