IMPROVING THE USE OF MARKETING STRATEGIES IN ENSURING THE COMPETITIVE ADVANTAGE OF THE ENTERPRISE
DOI:
https://doi.org/10.5281/zenodo.18387278Abstract
Leading research institutes around the world are conducting extensive research on improving the use of marketing strategies to ensure competitive advantage for enterprises. In particular, the Ehrenberg-Bass Institute for Marketing Science in Australia is conducting research aimed at determining the impact of marketing investments on real competitive advantage by studying the empirical effectiveness of marketing strategies, the laws of brand growth and consumer behavior based on statistical data.
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