CULTURAL CODES AND PERSUASIVE LANGUAGE: A COMPARATIVE STUDY OF UZBEK AND ENGLISH ADVERTISEMENTS
DOI:
https://doi.org/10.5281/zenodo.15279765Keywords:
Cross-cultural communication, persuasive language, cultural codes, Uzbek advertisements, English advertisements, advertising discourse, sociolinguisticsAbstract
This article explores the cultural codes and persuasive language techniques embedded in Uzbek and English advertisements. Through a cross-cultural lens, it examines how language reflects societal values, consumer behavior, and cultural identity in both contexts. By analyzing a selected corpus of advertisements, the study highlights the differences and similarities in linguistic devices, visual elements, and socio-cultural references. The research underscores the impact of culture on advertising discourse and offers insights for linguists, marketers, and cross-cultural communicators.
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