LEGAL BASIS OF PR ACTIVITY: INTERNATIONAL AND NATIONAL EXPERIENCE
DOI:
https://doi.org/10.5281/zenodo.11409949Keywords:
public relations (PR), legal framework, international PR standards, national regulations, ethical conduct, transparency, international public relations association (IPRA)Abstract
Public Relations (PR) has evolved into a pivotal component of contemporary organizational strategy, serving as a bridge between entities and their stakeholders. The legal framework governing PR activities varies significantly across different jurisdictions, reflecting diverse cultural, political, and legal landscapes. This article explores the legal foundations of PR activities, comparing international and national experiences to highlight both commonalities and unique approaches.
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