IMPROVING THE ROLE OF MARKETING STRATEGY IN REGULATING AND IMPLEMENTING THE MARKETING ACTIVITIES OF REGIONAL TRADE ENTERPRISES
DOI:
https://doi.org/10.5281/zenodo.18383679Keywords:
Trade, trading enterprise, marketing, marketing strategy, region, regulation.Abstract
This article examines the issues of enhancing the role of marketing strategy in regulating and implementing the marketing activities of regional trade enterprises.
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