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INTERNATIONAL TRENDS IN MANAGING REGIONAL TOURISM INFRASTRUCTURE BASED ON INNOVATIVE MARKETING STRATEGIES

Аннотация

This article analyzes the development of tourism infrastructure in Samarkand and Jizzakh regions, comparing them and exploring improvement directions based on international innovative marketing practices. The research identifies the existing potential and challenges of these regions and proposes innovative solutions based on leading foreign experiences.

Ключевые слова

tourism infrastructure, innovative marketing, digital technologies, branding, tourism product, international experience

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Библиографические ссылки

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