DEBERDIEV, Anvar; MAMANAZAROV , Xurshid. THE GREEN ILLUSION: HOW GREENWASHING AFFECTS THE PREMIUM SEGMENT AND THE LOYALTY OF GENERATION ALPHA. Science and innovation in the education system, [S. l.], v. 5, n. 8, p. 120–124, 2026. DOI: 10.5281/. Disponível em: https://econferences.ru/index.php/sies/article/view/41043. Acesso em: 18 jun. 2026.