THE ROLE OF AN IR SYSTEM IN INCREASING A COMPANY'S INVESTMENT APPEAL
DOI:
https://doi.org/10.5281/zenodo.19977412Abstract
In the context of the deepening globalization of the global economy and increasing competition for investment resources, the investment attractiveness of companies is becoming increasingly important. The ability to effectively attract and retain capital is becoming a determining factor in ensuring sustainable economic development, increasing competitiveness, and strengthening the position of enterprises in the market. In this regard, the implementation of an IR system plays a key role, as it facilitates the establishment of transparent, reliable, and long-term relationships between a company and the investment community.
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