MINIMALISM – THE GUARANTEE OF SUCCESS IN THE FASHION WORLD

Authors

  • Solixa Ismoilova Faculty: Foreign Language and Literature, 1st Faculty 3rd year Group: 2312
  • Madinabonu Xamidova Uzbekiston State World languages University

DOI:

https://doi.org/10.5281/zenodo.20197936

Keywords:

Minimalism, fashion, capsule wardrobe, "Less is more, " quiet luxury, quality, sustainability, personal style, decision fatigue.

Abstract

This article analyzes the role of the minimalism concept in the modern fashion industry and its impact on consumer success. Based on the principle of "Less is more," this movement is explored not only as an aesthetic choice but as a tool for economic and psychological efficiency. The article highlights the historical roots of minimalism, the "Quiet Luxury" trend, and its connection to sustainable fashion.

References

Bauman, Z. (2007). Consuming Life. Cambridge: Polity Press. (On the sociology of consumption)
Veblen, T. (1899). The Theory of the Leisure Class. (Foundational text for 'Conspicuous Consumption' vs. Minimalism)
Fletcher, K. (2014). Sustainable Fashion and Textiles: Design Journeys. Routledge
Grant, A. (2021). Think Again: The Power of Knowing What You Don't Know. (On the psychology of decision-making)
Vogue Business (2023). The Luxury Market Index: Why Minimalist Brands Outperformed in Q3
Muller, J. (2022). The Bauhaus and Modern Fashion. Yale University Press.

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Published

2026-05-15

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Section

Статьи

How to Cite

Ismoilova, S., & Xamidova, M. (2026). MINIMALISM – THE GUARANTEE OF SUCCESS IN THE FASHION WORLD. Academic Research in Modern Science, 5(17), 91-95. https://doi.org/10.5281/zenodo.20197936