THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON BEAUTY PERCEPTIONS AND THE DEMAND FOR PLASTIC SURGERY
DOI:
https://doi.org/10.5281/zenodo.20195255Keywords:
ocial media influencer, plastic surgery, body image, beauty standards, social comparison, digital mediaAbstract
Social media influencers on platforms such as Instagram and TikTok play a growing role in shaping beauty ideals and normalizing plastic surgery. This study examines how influencer content affects body image and drives demand for cosmetic procedures. Using a mixed-methods approach — a survey of 500 participants and thematic analysis of 60 influencer posts the study finds a significant association between influencer exposure and body dissatisfaction (r = .54) and surgical openness (r = .47). Three key strategies were identified: empowerment narratives, performed authenticity, and aspirational normalization. The findings highlight the need for content disclosure regulations and media literacy education.References
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Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-evaluation. Psychology of Popular Media Culture, 3(4), 206–222.
Zuckerman, B., & Zuckerman, D. (2020). Social media, body image, and the question of causation. JAMA Internal Medicine, 180(11), 1524–1525.
Fardouly, J., Diedrichs, P. C., Vartanian, L. R., & Halliwell, E. (2015). Social comparisons on social media: The impact of Facebook on young women's body image concerns and mood. Body Image, 13, 38–45.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117–140.
Goffman, E. (1959). The presentation of self in everyday life. Anchor Books.
Kleemans, M., Daalmans, S., Carbaat, I., & Anschütz, D. (2018). Picture perfect: The direct effect of manipulated Instagram photos on body image in adolescent girls. Media Psychology, 21(1), 93–110.
Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public Culture, 27(1), 137–160.
Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-evaluation. Psychology of Popular Media Culture, 3(4), 206–222.
Zuckerman, B., & Zuckerman, D. (2020). Social media, body image, and the question of causation. JAMA Internal Medicine, 180(11), 1524–1525.
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2026-05-15
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How to Cite
Mirjambilova, M. (2026). THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON BEAUTY PERCEPTIONS AND THE DEMAND FOR PLASTIC SURGERY. Academic Research in Modern Science, 5(17), 28-33. https://doi.org/10.5281/zenodo.20195255
